Apex Roofing & Restoration LLC

Marked as

Medium Risk Company

Last updated - January 28, 2026

Medium Risk

i
2.6

1.6

User Score

3.3

Trust Score

3.7

Brand Score

OVERVIEW

About Apex Roofing & Restoration LLC

Apex Roofing & Restoration LLC, a Pelham, Alabama-based roofing contractor, has garnered attention for its operations in storm-damaged regions across states like Alabama, Louisiana, and Texas. While the company positions itself as a trusted partner for homeowners navigating insurance claims and roof repairs, it has faced significant scrutiny for its business practices.

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CONNECTIONS AND RELATIONSHIP

CONTACT INFORMATION

FINANCIAL RISK AUDIT

For Consumers
For Consumers

High Risk

Based on the available data, we advise consumers to avoid this Company altogether.

This advisory is based on an aggregate risk score derived from OSINT, Adverse Media, Reviews, and Risk Factors identified in our research.

You are likely to be at great risk by engaging in any sort of consumer-related activity with this entity.

For Employees
For Employees

Medium Risk

Based on the available data, we advise employees to be mindful when considering or continuing work with this Company.

This advisory stems from a medium-risk score compiled from OSINT, Adverse Media, Reviews, and Risk Factors uncovered in our analysis.

Employment with this entity may involve moderate risks.

For Banks & Investors
For Banks & Investors

High Risk

Based on the available data, we urge investors and bankers to avoid financial involvement with this Company.

This advisory is informed by an aggregate risk score based on OSINT, Adverse Media, Reviews, and Risk Factors identified through our investigation.

Engaging in investment or lending activities with this entity poses a substantial risk to your financial interests.

ASSESSMENT OUTCOME
  • Safe to Onboard

  • Enhanced Due Diligence required

  • Do Not Onboard

RECOMMENDATIONS
  • Monitor adverse media every 6 months

  • File SAR (Suspicious Activity Report) is warranted

  • Escalation to compliance committee

  • None

Do you agree with this our assessment on Apex Roofing & Restoration LLC?

OSINT DATA POINT

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Owner

Grant Rockett
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Established

2010
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Jurisdiction

Alabama
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Location

Hoover, AL, USA
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Category

Roofing
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Revenue

$15M
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Partners

MMAFormer
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Instagram

@apexroofingprofessionals
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Facebook

@ApexRoofingandRestorationLLC
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Ongoing Lawsuits

14+
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Sanctions

Penalized
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Arbitration

Compelled
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Penalties

$117175
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Lawsuits

Multiple
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Bankruptcy

Adversary
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Investigations

Ongoing
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Fraud

Alleged
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Complaints

62
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Violations

Child Labor
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Probes

Criminal
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Schemes

Illegal
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Solicitation

Unlicensed
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Fines

Record
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Services

Restoration
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ENTERPRISE RISK ASSESSMENT (ERA)

Multiple customers report paying deposits for work that was never started or completed.

Yes, the company has been accused of submitting fake or inflated insurance claims without homeowner consent.

Customers report aggressive “storm chaser” sales pitches after natural disasters.

Numerous homeowners report projects abandoned after partial payment.

Yes, evidence shows paid or fabricated 5-star reviews to offset bad ratings.

Yes, multiple lawsuits exist for failing to deliver promised services.

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AML and KYC Assessment

Regulatory and Compliance Screening

  • Sanctions Matches
  • Yes
  • No
  • Unclear
  • PEP Status
  • Yes
  • No
  • Unclear
  • Watchlist: (Interpol, EU, UN, OFAC, etc).
  • Yes
  • No
  • Unclear
  • Law Enforcement Mentions
  • Yes
  • No
  • Unclear

Litigation and Legal Proceedings

  • Criminal Proceedings
  • Yes
  • No
  • Unclear
  • Regulatory Enforcement Actions: [SEC, FCA, SEBI, etc.]
  • Yes
  • No
  • Unclear
  • Ongoing Investigations
  • Yes
  • No
  • Unclear
  • Reputational and Adv
  • Yes
  • No
  • Unclear

Reputational and Adverse Media Risks

  • Negative Media Mentions
  • Yes
  • No
  • Unclear
  • Allegations / Scandals
  • Yes
  • No
  • Unclear
  • Social Media Red Flags
  • Yes
  • No
  • Unclear
  • Censorship Attempts [PR, Takedowns, DMCA Abuse, etc.]
  • Yes
  • No
  • Unclear

Geographic and Jurisdictional Risk

  • Country Risk Level
  • Yes
  • No
  • Unclear
  • High-Risk Sections [Crypto, Gambling, Arms, etc.]
  • Yes
  • No
  • Unclear
  • Offshore Jurisdictions Used [Panama, BVI, Cyprus, etc.]
  • Yes
  • No
  • Unclear

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RED FLAGS AND ADVERSE NEWS

coming

Dol.gov

Visit Link

Roofing contractor pays $117,175 penalty after 15-year-old’s fatal fall at Alabama work site

  • First Detected

    01/07/2019
  • Sentiment Analysis

    Negative
  • Reach

    >1000
  • POV

    Third Person
  • Risk Factor

    High
  • Type

    Regulatory
  • Traffic Source

    Website
  • SERP

    Top 10
  • Share of Voice

    40%
  • Primary Keyword

    Investigation
coming

Justia.com

Visit Link

Lacey v. Apex Roofing and Restoration, LLC, No. 2:2023cv06757

  • First Detected

    25/01/2024
  • Sentiment Analysis

    Negative
  • Reach

    <100
  • POV

    Third Person
  • Risk Factor

    Medium
  • Type

    Legal
  • Traffic Source

    Website
  • SERP

    Top 10
  • Share of Voice

    10%
  • Primary Keyword

    Lawsuit
coming

Govinfo.gov

Visit Link

Schullo v. Apex Roofing & Restoration, LLC

  • First Detected

    24/03/2024
  • Sentiment Analysis

    Neutral
  • Reach

    <1000
  • POV

    Third Person
  • Risk Factor

    High
  • Type

    Legal
  • Traffic Source

    Document
  • SERP

    Top 100
  • Share of Voice

    10%
  • Primary Keyword

    Lawsuit
coming

Fox13news.com

Visit Link

Palm Harbor man being investigated for soliciting homeowners, negotiating roof damage claims without license

  • First Detected

    14/06/2024
  • Sentiment Analysis

    Negative
  • Reach

    >1000
  • POV

    Third Person
  • Risk Factor

    High
  • Type

    News
  • Traffic Source

    Website
  • SERP

    Top 10
  • Share of Voice

    40%
  • Primary Keyword

    Investigation
coming

Facebook.com

Visit Link

A Spring Hill Facebook post sparked mixed neighbor feedback on Apex Roofing and Restoration, highlighting service concerns.

  • First Detected

    03/01/2025
  • Sentiment Analysis

    Neutral
  • Reach

    <100
  • POV

    First Person
  • Risk Factor

    Low
  • Type

    Review
  • Traffic Source

    Social Media
  • SERP

    Top 10
  • Share of Voice

    10%
  • Primary Keyword

    Complaint

Other Red-Flags and Adverse News

redflag
2023 Law firm, contractor probed over alleged fraud
redflag
2025 Apex Roofing & Restoration Faces Numerous BBB Grievances

Financial Profile for Apex Roofing & Restoration LLC

Do you want to unlock a detailed Risk Assessment and audit report for Apex Roofing & Restoration LLC?

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Based on user engagement on this review profile, ProConsumer will decide to publish its Risk Audit report for public if a threshold engagement, traffic and user input is achieved.

  • Known Assets: [Real estate, investments, companies]

    greentick
  • Suspicious Transactions

    greentick
  • Liabilities: [Bankruptcies, defaults, debts]

    greentick
  • Wealth Sources: [Legitimate / Unclear / High-risk]

    greentick
  • Bank Relationships

    greentick
  • Bank Relationships

    greentick
  • Ultimate Beneficial Owner(s) (UBOs)

    greentick
  • Shareholding structure

    greentick
  • Associated entities & subsidiaries

    greentick
  • Offshore / shell company links

    greentick
  • Trusts / Nominee arrangements

    greentick
  • Business Model Assessment

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Consumer Reviews and Ratings for
Apex Roofing & Restoration LLC

All comments are user-generated content and may not be verified. They represent the personal opinions of the public and should not be relied upon. These comments do not influence or determine our overall rating.

User Rating for Apex Roofing & Restoration LLC

Apex Roofing & Restoration LLC, a Pelham, Alabama-based roofing contractor, has garnered attention for its operations in storm-damaged regions across states like Alabama, Louisiana, and Texas. While the company positions itself as a trusted partner for homeowners navigating insurance claims and roof repairs, it has faced significant scrutiny for its business practices.

USER’S SCORE

1.6

Trust

1

Safety

1

Brand

1

Risk

3.3

Pros

  • greentick

    Highly experienced

  • greentick

    Well-recognized name

Cons

  • redcros

    Faced allegations of scamming others

  • redcros

    Allegedly sold fake silver

  • redcros

    Sued multiple times

  • redcros

    Unregulated industry

  • redcros

    Alarming number of complaints online

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  • Trust
  • Brand
  • Safety
  • Risk

PROS

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CONS

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  • author-default
  • Daniel Varga
    January 27, 2026 at 6:24 am

People paint this company as a miracle fixer for insurance claims, but my experience was the opposite I ended up locked into an assignment of benefits, confused contract terms, and potentially owing thousands if insurance denied anything. Felt like I was pushed into it

Trust

1/5

Safety

1/5

Brand

1/5

Risk

4/5

  • author-default
  • Kayla Morrison
    January 27, 2026 at 6:24 am

After they installed our roof, they left nails in the yard, misaligned gutter work, and even swapped wood backwards on our gazebo. Weeks of follow ups turned into promises with no action, then a lien notice for final payment. Absolutely poor project management and communication

Trust

1/5

Safety

1/5

Brand

1/5

Risk

4/5

  • author-default
  • Gia Stevens
    July 28, 2025 at 7:36 am

My experience with Apex was a mess. They came out, said all the right things, then left my yard trashed and the job half done. Worst part? They wouldn't even admit fault. Charged full price like everything was fine. Trash service.

Trust

1/5

Safety

1/5

Brand

1/5

Risk

2/5

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