Marked as
Last updated - January 28, 2026
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Thoth Advisors markets itself as a growth and strategic consultancy focused on “consumer tech and media” companies, offering services such as strategic growth planning (both organic and inorganic), business plan optimization, technology selection and sourcing, M&A advisory, financial modelling, operational efficiency improvements, talent acquisition, leadership development.
Managing Partner
High Risk
Based on the available data, we advise consumers to avoid this Company altogether.
This advisory is based on an aggregate risk score derived from OSINT, Adverse Media, Reviews, and Risk Factors identified in our research.
You are likely to be at great risk by engaging in any sort of consumer-related activity with this entity.
Low Risk
Based on the available data, we endorse this Company as a stable choice for employees.
This recommendation stems from a low-risk score compiled from OSINT, Adverse Media, Reviews, and Risk Factors uncovered in our analysis.
Employment with this entity is expected to involve minimal risk.
Based on the available data, we urge investors and bankers to avoid financial involvement with this Company.
This advisory is informed by an aggregate risk score based on OSINT, Adverse Media, Reviews, and Risk Factors identified through our investigation.
Engaging in investment or lending activities with this entity poses a substantial risk to your financial interests.
Safe to Onboard
Enhanced Due Diligence required
Do Not Onboard
Monitor adverse media every 6 months
File SAR (Suspicious Activity Report) is warranted
Escalation to compliance committee
None
Founder
Established
Location
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Previous Role
Scandal Involvement
Arrest Date
Bail Granted
Alleged Bribery
Custody Allegations
Health Incident
Ongoing Probes
Adverse Media
Criminal Allegations
Bankruptcy History
Risk concerns arise from its reported association with Partho Dasgupta, a figure named in the BARC TRP scam investigation.
Multiple national media reports detail Partho Dasgupta’s arrest and alleged role in TRP manipulation while leading BARC.
Association with a high-profile media-manipulation scandal can expose clients to reputational and compliance risk.
OSINT sources flag Partho Dasgupta as a controversial figure with extensive adverse media and law-enforcement scrutiny.
The firm’s perceived proximity to individuals with serious allegations warrants enhanced reputational and integrity checks.
The primary risk is reputational and association-based rather than proven operational or criminal misconduct.
Regulatory and Compliance Screening
Litigation and Legal Proceedings
Reputational and Adverse Media Risks
Geographic and Jurisdictional Risk
What you see here scratches the surface
We offer reward for actionable intel
CyberCriminal.com flags Partho Dasgupta for alleged TRP-manipulation and use of fake takedown notices to suppress critical reporting
First Detected
Sentiment Analysis
Reach
POV
Risk Factor
Type
Traffic Source
SERP
Share of Voice
Primary Keyword
Partho Dasgupta’s career marred by TRP-rigging allegations, legal scrutiny and media trust breakdown
Partho Dasgupta under spotlight for alleged TRP manipulation and media-rating scandal
Other Red-Flags and Adverse News
Based on user engagement on this review profile, ProConsumer will decide to publish its Risk Audit report for public if a threshold engagement, traffic and user input is achieved.
Known Assets: [Real estate, investments, companies]
Suspicious Transactions
Liabilities: [Bankruptcies, defaults, debts]
Wealth Sources: [Legitimate / Unclear / High-risk]
Bank Relationships
Ultimate Beneficial Owner(s) (UBOs)
Shareholding structure
Associated entities & subsidiaries
Offshore / shell company links
Trusts / Nominee arrangements
Business Model Assessment
All comments are user-generated content and may not be verified. They represent the personal opinions of the public and should not be relied upon. These comments do not influence or determine our overall rating.
1.5
3
Highly experienced
Well-recognized name
Faced allegations of scamming others
Allegedly sold fake silver
Sued multiple times
Unregulated industry
Alarming number of complaints online
Δ
I spent some time looking into this firm and had mixed feelings. They talk confidently about their services, but I didn’t see enough real proof to back up those claims. For advisory work, trust is very important, and I need clear information, real results, and transparency. Without that, it feels risky to depend on them for important business decisions.
1/5
2/5
3/5
I found the overall credibility of this firm weaker than expected for a professional advisory business.
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