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Last updated - January 28, 2026
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Peter Pru Prusinowski, founder of Empire Holdings Group LLC, faces accusations of misleading marketing and unrealistic income promises. The FTC cites aggressive upselling, overpriced mentorships, and poor results, leading to client losses and a court-ordered asset freeze as investigations continue.
owner
High Risk
Based on the available data, we advise consumers to avoid this Individual altogether.
This advisory is based on an aggregate risk score derived from OSINT, Adverse Media, Reviews, and Risk Factors identified in our research.
You are likely to be at great risk by engaging in any sort of consumer-related activity with this entity.
Based on the available data, we recommend that employees exercise extreme caution or reconsider association with this Individual.
This advisory stems from an aggregate risk score compiled from OSINT, Adverse Media, Reviews, and Risk Factors uncovered in our analysis.
You are likely to face significant risks by pursuing or maintaining employment with this entity.
Based on the available data, we urge investors and bankers to avoid financial involvement with this Individual.
This advisory is informed by an aggregate risk score based on OSINT, Adverse Media, Reviews, and Risk Factors identified through our investigation.
Engaging in investment or lending activities with this entity poses a substantial risk to your financial interests.
Safe to Onboard
Enhanced Due Diligence required
Do Not Onboard
Monitor adverse media every 6 months
File SAR (Suspicious Activity Report) is warranted
Escalation to compliance committee
None
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YouTube Presence
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Asset Freeze Details
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Court Filings
The Federal Trade Commission permanently banned him and his company, Ecommerce Empire Builders, from selling business opportunities due to deceptive practices.
A $9.8 million fraud judgment was issued against Ecommerce Empire Builders for misleading marketing and false earnings claims.
A federal court froze assets, including luxury items and business accounts, linked to him and Ecommerce Empire Builders.
He allegedly misused DMCA takedown notices to remove negative reviews and adverse news from Google.
The FTC found that claims of earning up to $31,910 per 1,000 customers were unsubstantiated.
He was accused of charging consumers up to $35,000 for “done-for-you” online storefronts without delivering promised services.
Regulatory and Compliance Screening
Litigation and Legal Proceedings
Reputational and Adverse Media Risks
Geographic and Jurisdictional Risk
What you see here scratches the surface
We offer reward for actionable intel
Peter Pru’s Coaching Empire Under Scrutiny: Overhyped Income Claims & Federal Investigation
First Detected
Sentiment Analysis
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Primary Keyword
Peter Pru Prusinowski: Ecommerce Deceiver’s Empire Falls in Fraud’s Firestorm
Other Red-Flags and Adverse News
Based on user engagement on this review profile, ProConsumer will decide to publish its Risk Audit report for public if a threshold engagement, traffic and user input is achieved.
Known Assets: [Real estate, investments, companies]
Suspicious Transactions
Liabilities: [Bankruptcies, defaults, debts]
Wealth Sources: [Legitimate / Unclear / High-risk]
Bank Relationships
Ultimate Beneficial Owner(s) (UBOs)
Shareholding structure
Associated entities & subsidiaries
Offshore / shell company links
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Business Model Assessment
All comments are user-generated content and may not be verified. They represent the personal opinions of the public and should not be relied upon. These comments do not influence or determine our overall rating.
1.2
1.6
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3.2
Highly experienced
Well-recognized name
Faced allegations of scamming others
Allegedly sold fake silver
Sued multiple times
Unregulated industry
Alarming number of complaints online
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I kept hoping the programs would help my business, but the results were disappointing. The marketing was misleading and the cost far outweighed the value.
2/5
I joined Empire Holdings Group’s mentorship expecting clear, practical guidance, but what I got was constant pressure to buy more expensive programs. The income claims were exaggerated, and the strategies didn’t translate into real results. I felt misled at every stage, and my investment didn’t return anything close to what was promised. Looking back, it seems the whole system was built more for profit than for actually helping clients succeed.
1/5
3/5
His outreach and marketing strategies seemed polished on the surface, yet many participants experienced relentless upsells and added costs, ultimately diminishing trust in the value provided. The program often felt more like a revenue engine than a legitimate mentorship.
Although presented as an experienced mentor in e-commerce, many participants reported that the guidance provided was superficial and lacked practical value. Promises of quick results often did not materialize, leaving clients frustrated and questioning the overall reliability of the program. Communication and support were also inconsistent, which undermined confidence in the process.
Claims of high monthly profits and groundbreaking strategies proved unsubstantiated for a large share of customers, many of whom ended up with disappointing outcomes and little to show for their investment. Professional credibility should align with tangible, repeatable results, something that seems lacking here.
Recent FTC enforcement reflects broader scrutiny of "AI hype" schemes. Operation “AI Comply,” under which EEB fell, targeted firms making unsubstantiated AI claims to lure customers. The FTC made clear that “AI can't be used for tricking, misleading, or defrauding consumers”—underscoring how Prusinowski’s business violated emerging regulatory boundaries in tech-enabled deception.
I’ve never encountered a business that worked this hard to silence unhappy customers. I had to dig through legal filings and court records to realize I wasn’t alone. They’ve faced action from the FTC and multiple state courts, and yet they still market themselves like they’re the gold standard of dropshipping It’s appalling how they continue to operate like nothing’s wrong
4/5
What’s disturbing is how good they are at appearing legitimate. Their YouTube presence, slick branding, and aggressive sales tactics make it easy to get fooled. I fell for it, thinking I was investing in something trustworthy. Instead, I got a dumpster fire of a store no traffic and a hard lesson in online scams. They sell dreams and deliver disappointment
No way this isn’t a setup. Everything is upsell after upsell. First it’s $2K for the “starter” package, then another $10K for the “real results” plan.
No refunds, no results, no shame. After paying thousands, I got nothing except stress and regret. I should’ve listened to the red flags and not the sales pitch.
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