An overview on Daniel Yomtobian

After dropping out of high school, Daniel Yomtobian founded Advertise.com and TrafficMarketplace. Despite early success, his projects were beset by charges of click fraud and click-through rate manipulation. Daniel Yomtobian and his father's firm, Xupiter Inc., were accused of installing adware without authorization in 2006. Advertise.com became popular with its novel approach to commercial ad formats and personalization despite these criticisms. After Yomedia, another advertising network he started, was shut down in 2015 for fraud, Yomtobian's image fell further. Bloomberg found him diverting traffic to low-quality websites, raising suspicions of fraud. For fraudulent marketing sponsored by Boost Software, another firm he worked for, Yomtobian settled with the FTC for $8.6 million in 2017. Bonnier's 2019 break with Daniel Yomtobian and FTC allegations of running a fraudulent ad network hurt his internet advertising business, despite a calmer 2018. In 2021, the FTC sued Yomtobian again for misleading weight-loss product promotion. Past issues cloud his efforts to restore his reputation with Bian Capital, casting doubt on his ethical standards. Yomtobian has accepted responsibility for Advertise.com's shortcomings and promised openness and accountability in interviews. The public and business colleagues are skeptical about his capacity to change. Despite hurdles, Yomtobian believes he can still have a significant effect on advertising by improving his firm and image.